Robin has held senior ecommerce and digital leadership roles at Cosyfeet, Jacques Vert Group, McArthurGlen Group, Le Chameau, FitFlop and Baker Ross.
About Robin Beech
Senior ecommerce bandwidth without the agency or software agenda.
I have worked in ecommerce since 2004, starting in traditional mail order marketing where data analytics, segmentation, catalogue performance and customer behaviour mattered every day.
That direct marketing discipline still shapes how I look at ecommerce now: understand the customer, understand the product, understand the economics, then make the operating system clearer.
I bring a rare mix of traditional retail trading, data-led customer segmentation and modern online DTC ecommerce experience to teams that need independent judgement, sharper priorities and extra bandwidth without another agency relationship or technology sales agenda.
The current focus is practical: helping UK ecommerce teams adapt product data, feeds, content, discovery signals and ways of working for AI-assisted commerce while still managing day-to-day trading pressure.
Experience, not client claims
Places I have worked.
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Wiggle
Made
Crocs
Habitat
Career credibility
Direct marketing discipline, modern ecommerce operating experience.
As a contractor and consultant, he has worked with TM Lewin, Damartex, Vivobarefoot, Wiggle and Made.
Earlier in his career, he also worked as a digital and ecommerce advisor to brands including Crocs, Goldsmiths, UGG Australia, Uniqlo, Habitat and TM Lewin.
How I work
Independent, useful, and deliberately low-drama.
01
Independent by design
Advice is not tied to a platform, tool, agency or preferred technology partner. The recommendation has to make commercial sense for the business.
02
Built around internal teams
The aim is to supplement the people already doing the work, improve judgement, reduce pressure and help up-and-coming talent build confidence.
03
Pay as you go
No heavy retainers, no long consultancy programme, no complicated lock-in. We agree useful work, keep going while it creates value, and stop when it does not.
04
Practical, not theoretical
This is operator support: public first-stage audits, 90-day sprints, workshops, agency challenge, trading rhythm, product data, feeds, content, discovery signals and action planning.
Useful for
When the obvious fixes have already been tried.
Product data and feed readinessGoogle Merchant Center and feed enrichmentPDP schema and content gapsCompetitor and publisher discovery checksStock, margin and digital trading rhythmMentoring ecommerce, CRM, CX and analytics talent