01
Before the session
Agree the commercial question, collect the evidence and identify who needs to be in the room.
Workshops for teams who need to think better together.
The hardest ecommerce problems are rarely solved by one function on its own.
Product, customer, data, content, stock, margin, technology and operations interact. Change one part and the commercial outcome can move somewhere else.
These workshops turn evidence into shared decisions. They help ecommerce, trading, CRM, CX, analytics, finance, IT, leadership and partner teams understand where the business is exposed and agree what happens next.
Not a training course. A working session.
The aim is not to deliver a generic talk about AI and ecommerce.
The aim is to help the team make practical decisions.
- What problem are we really solving?
- What evidence changes the decision?
- What needs fixing now?
- What should be protected?
- What should stop?
- Who needs to own what?
- What should happen over the next 30, 60 and 90 days?
How the workshop works
The session is built from evidence, not generic slides. The starting inputs can include a PDP scan, domain scan, feed exports, catalogue issues, tracking notes, trading reports, customer data, margin context, partner reports and team questions.
02
In the room
Work through the facts, separate symptoms from causes and challenge assumptions with the right people present.
03
Decision map
Decide what needs to migrate, what still matters, what should stop and which gaps carry the most commercial risk.
04
After the session
Leave with owners, priorities, measures and a 30, 60 and 90 day action plan.
The Future Commerce Readiness Framework
Understand the shift
How discovery, comparison and transaction are changing.
Map the current foundation
Product data, feeds, tracking, stock, margin, customer data, reporting and ownership.
Identify what needs to migrate
Processes, data flows, campaign structures, feed logic, tracking setup and trading rhythms that need to change.
Decide what still matters
The commercial fundamentals that should not be abandoned: margin, stock, customer trust, delivery, returns, product quality and trading discipline.
Challenge what should stop
Old measures, weak reporting, lazy retargeting, late campaign planning, platform-led decision-making and unsupported agency activity.
Build the action plan
Agree priorities, owners, measures and next steps.
Workshop formats
01
Half-day readiness diagnostic
A focused session for one area: feeds, tracking, PMAX, reporting, retention, trading rhythm or readiness. Output: clear diagnosis and immediate action list.
02
Full-day future commerce workshop
A broader working session covering what needs to migrate, what stays and what needs action first. Output: shared diagnosis, commercial priorities and 30, 60 and 90 day plan.
03
Leadership alignment session
For founders, directors and senior teams who need a plain-English view of the next ecommerce shift. Output: investment priorities, risk areas and agreed decision points.
04
Mentoring
Practical one-to-one or small-group support for ecommerce, digital, CRM, trading, CX, analytics and customer service teams. Output: stronger commercial confidence and clearer operating habits.
Mentoring support
01
For junior team members
Build commercial understanding, channel confidence and better prioritisation.
02
For managers
Support with agency management, reporting, planning, trading decisions and stakeholder communication.
03
For heads of function
A sounding board for strategy, team capacity, commercial trade-offs, leadership communication and performance improvement.
04
For cross-functional teams
Support teams working across ecommerce, CRM, trading, CX, analytics, finance and operations.
Bring the right people into the same conversation.
Workshops create a practical way to decide what changes next.
Ask about workshops