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Phase 1: Find the constraint
Public storefront crawl, PDP evidence, structured data, product feed quality, category content, customer-language gaps, accessibility friction and competitor discovery checks.
Short-term senior ecommerce support for messy commercial problems.
Nomorecookies is not a software product, media agency or technical audit that ends in a PDF.
It is senior ecommerce bandwidth for teams trying to connect product data, customer behaviour, content, feeds, measurement, trading economics and internal ownership while still managing BAU.
The work usually starts with a public first-stage audit, then moves into a focused sprint, workshop, pilot or fractional support depending on what the evidence shows.
Main offer
The 90-day Commerce Evidence Sprint
A practical way to define the real problem, fix the no-regret basics and build a working rhythm that your internal team can keep using.
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Phase 2: Fix the no-regret basics
Product attributes, feed mapping, schema recommendations, FAQ structure, PDP evidence gaps, category content briefs, internal search and paid media signal improvements.
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Phase 3: Build the working rhythm
A practical operating model for ecommerce, merchandising, content, CRM, paid media, CX, operations and trading so improvements keep happening after the sprint ends.
What you can actually buy
The offer is deliberately modular. Start small, prove the value, then decide whether more support is useful.
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Commerce Evidence Readiness Audit
A public first-stage diagnosis across product truth, feed evidence where available, schema, content signals, discoverability, accessibility friction and ownership. Output: scorecard, risk map and 30, 60 and 90 day plan.
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Feed and Signal Sprint
A focused review of product feeds, product titles, custom labels, event quality, conversion values and product-level signal quality. Output: action list for internal teams or agencies.
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Product Content Intelligence Pilot
A category or product-group pilot using customer, order, return and review insight to improve product copy, image requirements, feed attributes, email angles and paid media briefs.
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Future Commerce Workshop
A facilitated working session for ecommerce, trading, CRM, CX, analytics, finance, IT, leadership and agency teams. Output: shared diagnosis, decisions and action plan.
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90-Day Commerce Evidence Sprint
A defined implementation sprint around product data, feeds, content, discoverability and operating rhythm. Output: working backlog, fixes, weekly rhythm, handover pack and scale recommendation.
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Fractional Support
Hands-on senior support to keep the work moving after the diagnosis: agency challenge, trading rhythm, reporting, stakeholder communication and delivery follow-through.
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Product Evidence & Feeds
Product feeds are no longer background admin. They are how platforms understand what you sell.
Outcome
A product data and feed setup that gives platforms clearer commercial signals.
Support includes
- Shopping feed review
- Product feed audit
- Product title rules
- Attribute completeness
- Product type structure
- Custom labels
- Sale and full-price separation
- Margin and stock labels
- Variant logic
- Schema and structured data checks
- Marketplace feed readiness
- Machine-readable catalogue principles
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Commercial Signal & Tracking Readiness
Analytics and paid platforms can only optimise from the data they receive. If events are duplicated, weak, incomplete or commercially misleading, platforms learn from the wrong signals.
Outcome
Cleaner signals, stronger platform learning and more confidence in performance data.
Support includes
- Analytics event review
- Paid-platform conversion action review
- Enhanced conversions
- Pixel audit
- Server-side conversion review
- Event match quality
- Content ID matching
- Catalogue and event alignment
- Purchase value accuracy
- New versus returning customer signals
- Consent and tracking implications
- Offline or delayed value import options
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POAS, Margin & LTV Cohort Trading
ROAS is no longer enough. A campaign can show strong ROAS while pushing low-margin products, high-return items, clearance stock or customers who would have bought anyway.
Outcome
A clearer path from revenue-led performance to contribution and customer-value-led trading.
Support includes
- ROAS to POAS review
- Product margin bands
- Return-adjusted contribution
- Sale versus full-price analysis
- Stock-aware campaign structure
- Product priority logic
- LTV cohort analysis
- First-purchase quality review
- Acquisition source quality
- Customer value signals for bidding
- Finance and marketing alignment
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Digital Trading Operating Model
Digital trading often starts too late. I help teams build a trading rhythm that connects buying, merchandising, marketing, finance, ecommerce, agencies and reporting earlier.
Outcome
Less reactive trading and a clearer link between stock, marketing, margin and customer demand.
Support includes
- Stock-led digital planning
- Campaign planning from confirmed buys
- Weekly trading rhythm
- Agency briefing process
- Reporting cadence
- Commercial priority setting
- 30, 60 and 90 day action planning
- Cross-functional ownership
- Leadership communication
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Commerce Evidence Readiness Audit
A focused review of whether your product, customer and commercial evidence gives buyers, search systems, feeds and future assistants enough confidence to understand, compare and transact.
Outcome
A practical diagnosis of what needs to migrate, what stays, what is exposed and what to fix first.
Support includes
- Product data
- Feeds
- Structured data
- Stock and price reliability
- Delivery and returns clarity
- Tracking
- Customer signals
- Margin
- Marketplace readiness
- Reporting
- Ownership
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Workshops & Mentoring
Facilitated workshops and mentoring for ecommerce, digital, CRM, trading, CX, customer service, analytics and leadership teams.
Outcome
A more confident team with clearer priorities and a practical action plan.
Support includes
- Commerce evidence workshops
- Performance repair sessions
- Team alignment sessions
- Mentoring for junior, manager and head-of-function roles
- Agency management support
- Stakeholder communication support
- Commercial confidence building
Flexible support is still available.
Short reviews, focused project work and day-rate support can sit alongside audit, migration and implementation work. We agree the useful scope before anything starts.
Talk about support