01
Public storefront crawl
Checking crawlability, indexation clues, public templates, product page structure and whether important content is available without a browser session.
Find the gaps before you commit to a bigger project.
A practical first-stage audit for UK ecommerce, DTC, retail and mail order teams that need to understand where product data, feeds, content, structured data and discovery signals are weaker than they should be.
This is independent diagnostic work. I am not selling a software licence, a marketing retainer or a preferred platform. The first stage uses public evidence and does not require backend access.
The output is a clear view of what to fix, what to leave alone for now and where senior ecommerce bandwidth would help the work move faster.
First-stage audit
No backend access needed at the start.
The first audit looks at what can be seen from the outside: public product pages, structured data, page markup, feeds where available, content signals, cookie behaviour, accessibility friction and discoverability.
No Shopify, Magento, ERP, WMS, CRM, repository or admin access is needed for the initial review. If deeper implementation work is agreed later, access is handled through your normal internal controls.
Independent diagnostic
What the audit actually investigates.
The audit looks beyond surface reporting and checks the evidence that feeds Google, Meta, marketplaces, internal search, analytics tools and AI-assisted discovery.
02
PDP and schema evidence
Reviewing whether product pages connect visible content with Product and Offer schema, availability, identifiers, delivery, returns and review signals.
03
Merchant Center and feed enrichment
Reviewing where product data, PIM fields, platform fields and feed rules are underused or too thin for automated systems.
04
Content and category signals
Checking category content, product content, FAQ structure, internal search clues and the language customers or platforms are likely to use.
05
Discovery and citation checks
Looking at competitor visibility, publisher and comparison pages, AI prompt visibility and whether external evidence supports the product story.
06
Operating ownership
Identifying who owns product data, feeds, content, trading rhythm, agency briefs and the action plan after the audit.
What the audit covers
01
Product data
Are product titles, descriptions, attributes, variants and categories strong enough for platforms and agents to understand?
02
Feed quality
Are Google, Meta, marketplace and product feeds enriched with useful commercial signals?
03
Stock, price and availability
Can platforms trust the live commercial data attached to your products?
04
Delivery, returns and policy clarity
Are customer-facing terms clear enough to support confident recommendation and purchase?
05
Tracking and event architecture
Are Google, Meta, GA4 and analytics receiving accurate, deduplicated, value-rich signals?
06
Margin and contribution
Can marketing activity be judged by profit, not just revenue?
07
Customer value and retention
Can high-value cohorts, lapsed customers and repeat-purchase opportunities be identified and activated?
08
Operating ownership
Does the team know who owns product data, feeds, tracking, trading, reporting and action?
What you receive
This is not a generic strategy deck. The output is designed to help an ecommerce, trading, marketing or leadership team decide what to do next.
01
Readiness scorecard
A clear view of product data, feed quality, schema, content, discoverability, cookie or accessibility friction and ownership by area.
02
Evidence-backed diagnosis
What is working, what is exposed, what is unknown and where the risk sits commercially.
03
30, 60 and 90 day action plan
Prioritised actions with suggested owners, decision points and dependencies.
04
No-regret fixes
The changes worth doing because they improve current trading, product clarity, Google Shopping, organic search, internal search or customer confidence.
05
Stakeholder handover
A practical walk-through for the people who need to act: ecommerce, marketing, merchandising, finance, IT, agencies or leadership.
06
Implementation options
A clear recommendation on whether the next step is the 90-day sprint, a workshop, a focused pilot or fractional support.
Who it is for
- Founder-led DTC brands
- Mail order retailers
- Catalogue businesses
- Ecommerce teams under trading pressure
- Brands with complex product ranges
- Retailers reliant on Google Shopping, Meta, marketplaces or email
- Teams unsure where AI and agentic commerce actually affects them
Diagnostic pathway
Start public, then go deeper.
The free tools check public evidence first. A full audit then connects that evidence to the private commercial layers the tools cannot see: product feeds, Merchant Center, Meta catalogue, analytics, order data, returns, margin and team ownership.
Clear next step
Book a readiness call with useful context.
The first conversation is free. These fields help qualify the scale and shape of the business before the call, especially where the issue may sit across platform, catalogue, tracking or order volume.
No hidden costs. If paid work makes sense, you get a clear proposal before anything starts.